[Insert title here – something about Paris Hilton or X Factor would do it, Ed.]

In her review of 2007, the acting editor of Training Zone Susie Finch lists the training community’s most read 10 articles of the year.

It turns out that I wrote the second- and third-placed pieces. These were, respectively, on why the term ‘e-learning’ is dead (It’s time to drop e-learning), and why a strict interpretation of the formula for ROI is pointless in training (Why training ROI doesn’t matter).

While I’m delighted that these articles have been read a total of 20,000 times between them, I can’t help but notice the tabloid title rule in force: keep the title short and controversial and the readers will come.

My favourite headlines of all time include the following:

Super Caley go Ballistic, Celtic are Atrocious (the Sun, Feb 2000), following Caledonian Thistle’s giant-slaying defeat of Celtic. Supercalifragilisticexpialidocious – get it? Oh, never mind, try these…

Topless Tart Topples Top Tory (the Sun, some point in the 1990s), following another Conservative MP’s misdemeanour – the apogee of alliteration.

Insert Headline (the Trader, Oct 2007) – dozy sub-editor fails to write a headline, leaves default copy in place. Dozy printer prints it. Inspiration for today’s title.

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4 responses to “[Insert title here – something about Paris Hilton or X Factor would do it, Ed.]

  1. How about after Paddy Ashdown’s affair “Paddy pants down” (The Sun) http://en.wikipedia.org/wiki/Paddy_Ashdown

  2. Eamon, brilliant! Really, with a name like Ashdown, you have to be careful even thinking about extra marital affairs in politics. It’s just asking for trouble.

  3. mP1HAj great site man thanks http://peace.com

  4. well, hi admin adn people nice forum indeed. how’s life? hope it’s introduce branch 😉

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