In her review of 2007, the acting editor of Training Zone Susie Finch lists the training community’s most read 10 articles of the year.
It turns out that I wrote the second- and third-placed pieces. These were, respectively, on why the term ‘e-learning’ is dead (It’s time to drop e-learning), and why a strict interpretation of the formula for ROI is pointless in training (Why training ROI doesn’t matter).
While I’m delighted that these articles have been read a total of 20,000 times between them, I can’t help but notice the tabloid title rule in force: keep the title short and controversial and the readers will come.
My favourite headlines of all time include the following:
Super Caley go Ballistic, Celtic are Atrocious (the Sun, Feb 2000), following Caledonian Thistle’s giant-slaying defeat of Celtic. Supercalifragilisticexpialidocious – get it? Oh, never mind, try these…
Topless Tart Topples Top Tory (the Sun, some point in the 1990s), following another Conservative MP’s misdemeanour – the apogee of alliteration.
Insert Headline (the Trader, Oct 2007) – dozy sub-editor fails to write a headline, leaves default copy in place. Dozy printer prints it. Inspiration for today’s title.