Happy New Year!
A quick check of traffic stats shows that some people were reading this site over the holidays, including some on Christmas Day. Great! (I think.)
I myself didn’t touch a computer on Christmas Day, which may have been the result of starting the day with a glass of Buck’s Fizz. The champagne came courtesy of Training Zone, as a reward for having written their most-read story of 2008:
Modern myths of learning: You only remember 10% of what you read
The article debunks the commonly held myth that:
You remember 10% of what you read
You remember 20% of what you hear
You remember 30% of what you see
You remember 90% of what you do
… and is part of a series that continues into 2009. The story has been read some 15,000 people, and the comments are overwhelmingly positive. The main drift of the article was not only to attack this particular fallacy, but – more importantly – to question the ease with which myths are perpetuated across the training / learning and development practice.
My chief concern is that while on the one hand the economy is reaching a place where skills finally matter, the people who are experts in the area of skills, talent and training are still far from forming a profession, and suffer in particular by lacking an agreed common body of knowledge.
The result of this lack of professionalism is that those doing the job are not seen as the people best equipped to take strategic decisions about skills, or even to advise on them. They become the grease monkeys who are put to work by those feeling the pain of skills issues – those in operations and finance in particular. It’s a bit like a garage taking orders from a driver about the cause of a problem with an engine, the new part to be ordered and the way to fit it. It might work. It probably won’t. Just because you’re driving the car doesn’t mean you know how it works.
More on this next week.